Political Campaigns

We cannot imagine any elections without a political campaign. It is a common pre-election procedure, and scholars have hardly paid any attention to it yet recently. But for the last decades, campaigns became much more strategic and professional so that scholars make numerous insights into the present-day campaigns. Advertising is a primary instrument to influence the electorate. It shapes voters’ minds yet before the campaign begins.
Political campaigns are worth studying because they promote social democracy. Candidates have to earn voters’ support to win an election. Campaign motivate voters to make their choices and support candidates for the presentation of their own achievements instead of exploiting the portrait of their party. Though essential, it is difficult to develop a single approach to studying campaigns. A city commission, the Senate, or presidential office all have different campaigning styles.
To make a system out of the campaign study, scholars took several points for analysis. They look at the level of the campaign (local or presidential), the complexity of its organization, gender of the candidate, campaign advertising, fund-raising activities, and effects of the campaign. Federal-level campaigns receive much more attention than state-level races because they are much more expensive and complex, thus more interesting. However, comparing large and small campaigns we can identify which factors make it essential for presidential campaigns to be so advanced.
Campaign advertising has recently drawn the extra attention of scholars and voters themselves. The revolution of political ads takes us from televised advertising of the 1950s to discreet manipulation on the social media that is not always identified as political ads straight away. Political advertising is based on behaviorism that allows strategic thinkers to predict the response of voters and influence them effectively.