Political Socialization

We do not make our political decisions by chance; neither we thoroughly research the field to make a rational choice. Political decisions come as the result of political socialization. It includes social forces that are not connected to electoral politics and affect individuals over time. Existing political attitudes are transmitted between social groups that further develop political orientation.
Political socialization has little to do with the political presentation of parties and candidates. Scholars who researched voting behaviors found out that race, gender, religion, social class, and more non-political factors define whether the person is interested in politics and to what extent they participate in it. In a democratic state, political decisions are driven by external social conditions rather than by personal interests of politicians. Understanding causes behind political participation of electorate, parties can not only promote their candidates but contribute to political stability in the country.
Culture, environment, and personality are the three inputs that determine political socialization. Saying that socialization depends on the culture of individuals, we mean that race, ethnicity, and religion define the worldview first and then form political preferences. Under the environment, we understand social agents around us. Even assuming that we adopt political choices of our parents, there are peers, teachers, and mass media that also influence what we like and what we choose. But of course, our personality filters all the cultural and social impacts that change the beliefs and attitudes we already have.
Political socialization usually happens in primary and secondary groups. Primary groups are families and secondary groups consist of peers, other social groups, and media. The most powerful influence is made within the family. It is the place where we can get protection and emotional support. Similarly, families create social trust evaluating individuals and organizations. Secondary groups do not influence our choices so much because they merely complement what family has put into us.