Voting Behavior

A vote of one person seems to be a little thing. Votes of the entire population can change every political or economic decision, no matter how complex it is. Voting behavior influences public policies that emerge in democratic societies. Voting behavior includes vote choice and vote decisions. First, people choose their perfect candidate and then they decide whether they want to participate in voting at all.
Studies in psychology and sociology attempt to explain why people make their political choices. Apparently, geography, wealth, social class, religion, and culture define whether we prefer Democrats or Republicans. It is also very likely that our political choices are nurtured in the family because they are the people we trust most. This way of making choices is called political socialization.
Another approach explaining our voting behavior is a rational choice theory. Its founders imply that we do a deep research in politics and know everything about each party and candidate. Under the rational choice theory, it looks like we possess all the information available, can place politics on the political spectrum, and can determine our own place within this spectrum. Nevertheless, we are least likely to make such rational choices because an average American citizen is politically unsophisticated and poorly informed.
Besides political socialization, there is another theory explaining voters’ behavior within psychological constraints. The theory suggests voters evaluate parties and candidates according to six characteristics. Thus, we estimate how positive we feel about Republicans and Democrats in the first place. If we strongly favor any of the parties, there are few chances we would eventually vote for the candidate from the other party. Next, we investigate how successful each party manages government and group interests. And last we are interested in its success in domestic and international policies. These unsophisticated questions are enough to determine whether the candidate is worth our vote or not.